Summer Snow: Co-Owner
& Brand Development
Co-owned and operated a shaved ice food truck, leading branding, social media strategy, and customer engagement while managing day-to-day business operations.
I developed the brand identity and visual direction for Summer Snow, the shaved ice food truck I co-owned and operated, shaping a playful and welcoming presence both in person and online. Alongside managing day-to-day operations, I planned and created social content that generated 53,000+ impressions within three months, helping grow local awareness and strengthen community connection. My focus was on building brand loyalty through consistent storytelling, thoughtful engagement, and a fun, approachable digital voice.
CEA CAPA: Content
Creator - Blogger
Long-form storytelling created for CEA CAPA, focused on visual narrative, study abroad experiences, and connecting with a student audience through authentic voice and perspective.
