Websites & Socials
I created Iris Paper Co., a fictional stationery company, and designed and developed its website with a partner as part of a school project. This project allowed me to apply branding principles and translate them into a functional, responsive web experience.
This project involved redesigning a local boba shop’s website in collaboration with a partner. In addition to updating the layout and user experience, we captured custom photography and wrote blog content to bring the brand’s personality to life online.
Campaign Strategy
Disney - Integrated Marketing Campaign
Collaborative academic project focused on developing an integrated marketing concept centered on intergenerational storytelling and experiential brand engagement. The campaign explored how live events and digital touchpoints could strengthen emotional connections with the brand.
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Developed audience-focused campaign concept
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Explored event marketing and email communication strategy
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Practiced integrated planning across multiple channels
The Nest - Marketing & Product Strategy
Academic group project focused on building a multi-channel marketing strategy for a fictional pregnancy pillow brand. The work explored direct and indirect marketing approaches and mapped the customer journey from awareness to purchase.
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Developed direct + indirect marketing concepts
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Planned messaging across different touchpoints
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Focused on customer journey and positioning
Patagonia - Inbound Marketing & SEO Strategy
Collaborative project focused on inbound marketing planning using SEMrush. The work explored keyword research, topic clusters, and content strategy to support long-term brand visibility and organic growth.
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Conducted keyword research and topic cluster planning
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Developed content ideas aligned with audience interests and brand positioning
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Focused on blog, social, and email strategy to drive engagement
FP Movement - Inbound Marketing
Centered on inbound marketing and content planning, using audience insights and lifestyle storytelling to position Free People Movement as versatile activewear for busy schedules.
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Developed buyer persona and content themes aligned with brand identity
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Planned blog, reel, and email concepts to support engagement and lead generation
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Focused on lifestyle storytelling and community-driven wellness content
Concept Work
Independent creative concept exploring lifestyle storytelling and wearable individuality through fashion-focused imagery.